Privacy policy

Last updated: 23 April 2026

Hermirra ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at lhermirra.com (the "Site") or make a purchase from us. This policy is intended to comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

Information you provide to us directly:

  • Name, email address, phone number, and shipping/billing address
  • Payment information (processed securely by our third-party payment providers — we do not store full card details)
  • Account login details, if you create an account
  • Order history and preferences
  • Any information you provide when contacting our customer service

Information collected automatically:

  • IP address, browser type, and device information
  • Pages visited, time spent on the Site, and referring website
  • Cookies and similar tracking technologies (see Section 5 below)

2. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders, including payment, shipping, and customer service
  • Communicate with you about your order, account, or enquiries
  • Send marketing communications, promotions, and updates (only where you have opted in, and you may unsubscribe at any time)
  • Improve our Site, products, and customer experience
  • Detect and prevent fraud or unauthorised activity
  • Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service providers, such as payment processors, shipping carriers, and email/marketing platforms, who help us operate the Site and fulfil orders
  • Legal and regulatory authorities, where required by law or to protect our legal rights
  • Business transfers, in the event of a merger, acquisition, or sale of business assets, where personal information may be transferred as part of that transaction

Any third parties we share information with are required to protect your data and use it only for the purposes we specify.

4. International Data Transfers

Some of our service providers (such as payment processors or hosting platforms) may store or process data outside Australia. Where this occurs, we take reasonable steps to ensure your information receives a comparable level of protection.

5. Cookies and Tracking

Our Site uses cookies and similar technologies to:

  • Keep your cart and preferences saved
  • Understand how visitors use our Site
  • Support advertising and marketing efforts (e.g. retargeting ads)

You can control or disable cookies through your browser settings; however, this may affect the functionality of the Site.

6. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including to comply with our legal, accounting, or reporting obligations.

8. Your Rights

Under Australian privacy law, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Opt out of marketing communications at any time
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

To exercise any of these rights, please contact us using the details below.

9. Children's Privacy

Our Site is not intended for children under the age of 18. We do not knowingly collect personal information from children.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites, and we encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Any changes will be posted on this page with an updated "Last updated" date.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:Email: contacthermirra@gmail.com